Welcome

About Us

We are passionate about partnering with businesses to achieve excellence. With years of experience and a dedicated team of industry professionals, we deliver results-driven strategies and innovative solutions to help our clients thrive in today's competitive landscape.

Mission

Our mission is to empower businesses in Lebanon and the Middle East by providing expert consultancy
services and facilitating growth opportunities. We strive to be the trusted partner that enables our
clients to achieve their business objectives and surpass their expectations.

Experience and Expertise You Can Trust

With years of experience and a deep understanding of the local market dynamics, our team brings a wealth of knowledge and expertise to every project. From strategic planning to operational optimization, we’re here to guide you every step of the way and ensure your success.

 

RODOLPH AYOUB

Strategic Business Consultant | Empowering Growth and Innovation

With a rich background in business development and a track record of driving growth, I am Rodolph Ayoub, your strategic partner in navigating the complexities of the business world. My expertise lies in identifying opportunities, crafting innovative strategies, and fostering sustainable development.

  • Strategic Planning: Developing actionable plans that align with your long-term vision.
  • Business Analysis: Delivering insights that drive efficiency and profitability.
  • Change Management: Steering your organization towards success amidst change.
  • Project Management: Overseeing initiatives to ensure they are completed on time and within budget.
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Key Attributes:

  • Expertise: Deep understanding of the business landscape in Beirut and beyond.
  • Results: A proven history of enhancing performance and achieving business objectives.
  • Collaboration: A commitment to working alongside your team to realize your goals.
  • Adaptability: An ability to thrive in dynamic environments and deliver solutions that matter.

Passionate about unlocking organizational and individual potential, I am committed to driving revenue, profit, and productivity gains. My dedication extends to empowering women and promoting health and wellness in the region, aligning with Shemsi’s mission.

Jose A. Mosquito Jr.

Leadership, Execution & Influence

My Purpose: Honor, respect, and serve, empowering others through positive influence while pursuing my passion for excellence. My gifts to humanity include problem-solving, facilitating change, and shaping environments.

Professional Background: With a steadfast dedication to mission success, Jose A. Mosquito Jr. is a proven leader in navigating complex projects with adaptability and accountability. Notable among his achievements is spearheading Egypt’s 1st women’s empowerment and internship program through NGOs in 2006, significantly impacting local communities and economies. His extensive experience spans Business Development, Management, and Foreign Representation for Kuwaiti organizations across diverse international jurisdictions.

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Key Attributes:

  1. Leadership: Demonstrates influential leadership skills in navigating complex projects and guiding teams towards success.

  2. Execution: Executes tasks and projects with precision, accountability, and a focus on achieving desired outcomes.

  3. Influence: Possesses the ability to positively influence others, inspiring them to strive for excellence and embrace positive change.

  4. Problem-Solving: Applies strategic thinking and analytical skills to identify and solve challenges effectively, ensuring smooth project execution.

  5. Adaptability: Demonstrates adaptability in dynamic environments, thriving in challenging situations and leading teams to overcome obstacles.

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International Impact:

  • Spearheaded successful mergers and acquisitions in key GCC markets.
  • Expanded brand presence beyond borders with successful brand management in various international locations, including KSA, UAE, Greece, Switzerland, and Qatar.
  • Led innovation initiatives and market localization efforts in diverse markets, showcasing adaptability and cultural awareness.
  • Optimized retail and FMCG distribution channels for enhanced efficiency and profitability.

Hadi El Charif

GENERAL MANAGER

Hadi El Charif is a seasoned professional with over 15 years of invaluable experience in the MENA and GCC region. A proud graduate of the Lebanese American University, Hadi has dedicated his career to making significant contributions across diverse market segments. Throughout his illustrious career, Hadi has held key positions, notably as a General Manager, in prominent GCC countries such as Saudi Arabia and Qatar. His expertise spans a multitude of industries, including finance, investment, retail, FMCG, and wholesale.

Expertise:

Management Consulting
Merger and Acquisition
Brand Management and Expansion
Retail FMCG Distribution

Kamal KHLEFI

OPERATIONS MANAGEMENT/BUSINESS DEVELOPMENT

With over 30 years of hands on experience, I am a seasoned professional specializing in Fil operations, buaness development, and starmup management. My expertue extends to concepit development, catering to the unique demands of the Middle East and North Africa region

Passion for Success: tay carner has been dedicated to muutonly meating but ascaoding the axpectations of the dynamic 768dustryth Challenges and bring weath of experience in creating and managing successful ventures

Career Highlights:

Succesfully operated houstality outlets including 5 star hotels, restaurand dis

Launched stunts and land reorganisation effurts

wing the then and wotion Pescent in marketing, francal mangement, and

staff uderzion, with a truck record of motivating tems for optimal perhumanca

 

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Management Expertise:

  • People Managemant Demonstraaddership in staff wctoring team buling and can sanning
  • Operational Planning Managed faurich activities budgetary planning
  • Quarterly planning milestones to drive busress
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Expertise:

  • Digital Strategy & Project Management
  • Digital Implementation & Change Management
  • Managerial and Operations Training Programs
  • Consultancy in Hospitality Operations
  • Concept Development and Launch of New Hospitality Ventures
  • Comprehensive Project Management for Restaurant Openings

Roy Gemayel’s unique blend of operational expertise and digital acumen makes him a valuable asset in driving successful digital transformations and operational improvements within the hospitality industry.

ROY GEMAYEL

HOSPITALITY DIGITAL STRATEGY AND OPERATIONS EXPERT

With an 18-year track record in operations management coupled with a rich background in digital transformation within the hospitality industry, my expertise lies at the intersection of traditional operational excellence and modern digital innovation. Holding an engineering degree in Computer and Communications, I’ve seamlessly combined technical acumen with practical experience to lead restaurants and hotels through significant transformations. My involvement extends from conceptualizing Digital Adoption Plans (DAPs) for SMEs to hands-on implementation, significantly improving their operational workflows, service quality, and market positioning.

Rooted in a passion for elevating the hospitality experience through technology and operational strategies, I strive to drive business growth and enhance guest satisfaction. My diverse experience in project management and consultancy equips me with the insights to navigate and capitalize on the industry’s evolving landscape.

Ready to take the next step?

Schedule a free consultation with our expert team and discover how we can help your business thrive.